March 26th, 2009
By Shermakaye Bass
Green Right Now
These days it’s not just individual Hollywood A-listers who are going green in their personal lives; they’re taking the entire movie set in a sustainable direction. Some eco-driven insiders have even started up side businesses to complement their work in film. And who knows, with emerging companies like Film Biz Recycling in New York and EcoSet Consulting in Los Angeles, the industry may have just conjured up a new wave of green troops.
Shannon Schaefer, founder of the fledgling EcoSet Consulting (website still in progress), is on the front lines. During her stint as production secretary on the Coen Brothers’ film A Serious Man in Minneapolis last fall, she helped the Coens and FOCUS Features studio divert more than 11 tons of waste from the landfill.