February 12th, 2009
By Shermakaye Bass
Green Right Now
Over the past few years, the Academy Awards have become a fuel-efficient vehicle for Hollywood’s green movement. And perhaps no environmental nonprofit has gleaned more momentum from star power than Global Green USA, which helped put the celebrity machine into first gear in 2003, when it shuttled A-list’ers to the Oscars in alternative-fuel cars.
The sight of Leonardo DiCaprio (who drove his own Prius) and others wheeling up in hybrids seems to have galvanized Hollywood greens who’d already felt the call to tout eco-awareness. The following year, Global Green USA unfurled its first “Red Carpet-Green Cars” pre-Oscars Party, attended by a slew of luminaries, including DiCaprio.