February 3rd, 2009

By Barbara Kessler
Green Right Now

Who are green consumers? And what do they want?

These are two questions being hashed about by marketers and businesses around the country as Americans become increasingly conscious of wanting products that are cleaner, less-toxic, verifiably sourced, responsibly made, and reasonable in the bargain.

Green consumers, it appears, do come in peace. And while they might not speak green. They’re willing to learn. That’s what Sarah Beatty has concluded after a few, fast and furious years in the green building and living supply business. She’s the founder and president of Green Depot stores, which is opening its seventh store this month after less than five years in the business.

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