July 30th, 2009

By Barbara Kessler
Green Right Now

Help the Honey Bees, a web-based campaign by Haagen Daz is trying to build buzz for the beneficial insects, which are beset by a mysterious ailment that causes whole colonies to collapse.

The effort includes backing some cute You Tube videos (dancing humans dressed as bees definitely help personify this issue), and a series of “challenges” on the Experience Project in which people can plant a flower or pledge to eat natural foods to help honey bees. There’s also a bee trivia quiz.

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