July 30th, 2009
By Barbara Kessler
Green Right Now
Help the Honey Bees, a web-based campaign by Haagen Daz is trying to build buzz for the beneficial insects, which are beset by a mysterious ailment that causes whole colonies to collapse.
The effort includes backing some cute You Tube videos (dancing humans dressed as bees definitely help personify this issue), and a series of “challenges” on the Experience Project in which people can plant a flower or pledge to eat natural foods to help honey bees. There’s also a bee trivia quiz.