January 14th, 2010
By Barbara Kessler
Green Right Now
Everyone knows you can’t shop your way to green. A true greenie is always looking for ways to reduce and reuse. That line of thinking generally doesn’t propel you to the mall, at least not often.
BUT…you knew there was a but… eco-conscious consumers still have needs. Their motivations are just different. They look to buy lower impact, organic products from like-minded companies and retailers. They want fairly produced goods to create a less-toxic home environment, with healthful food, that supports sustainable practices.
Over the past two years, we’ve noticed that the market is bringing us more and more small, green stores that aim to be a nexus for this movement. Take it back. Some are large, like the home supply Green Depot in New York City. They sell lotsa stuff that can really help you dig in to cut your energy bills and remodel greenly.
Barbara Kessler
Andrew Winston
Danielle Nierenberg
Anthony Swift
