So often politicians obscure their message with caveats, euphemisms and wonky references to elaborately named legislation.

Sen. John Kerry (D-Mass.) took the conversation a different direction yesterday when speaking to student activists assembled for an online teleconference Tuesday night sponsored by Consequence09.org.

He appealed for clarity on cap-and-trade, suggesting that “cap-and-trade” is needless jargon, a “crazy name that everyone hates”  and has acquired too much baggage.

We need to heave  the insider-speak, he said, and call cap-and-trade what it really is: “Pollution reduction.”

This point has been made before. But perhaps if it were made by leaders like Kerry, and more often, it could get a foothold.

It is not obfuscation or over-simplification or a smarmy political move to say that what cap-and-trade manifestos are all about is controlling carbon emissions, that is, reducing pollution.

Sure, the devils in the details. By whatever name you call it, the new plan will zing polluters and reward those who do better. There will still be a lot of questions that need answering under the new “pollution reduction” program: How a big a price will polluters pay? Which greenhouse gases will be included? How long will companies have to get their act together before penalties are in full force? How big of a reward will the clean energy mavericks receive? How long will the rewards endure? These are critical details.

But in terms of winning people over, honestly, to the concept, and crawling out of the conversational tar pit where this whole cap-and-trade debate seems to have become mired, Kerry’s idea sounds like a good syntactical move. We need to focus on the core of what we want to accomplish, and most Americans, polls show, want a cleaner, more secure future — one that includes pollution reduction.

In fact, the latest poll out, one by CNN, reported just this week that 6 in 10 Americans support “cap-and-trade legislation” (though other polls have shown that far less than a majority understand cap-and-trade).

If Congress follows that same pattern, Americans could have a climate action bill — or energy security bill, but let’s not discuss those labels right now — later this year.

Kerry and Sen. Barbara Boxer (D-Calif.) are sponsoring the Clean Energy Jobs and American Power Act which has been characterized as a strong bill aimed at curbing climate change and helping America achieve energy independence. But many Republicans have reservations.

Kerry urged those listening to the teleconference to reach out to their senators now, especially those Republicans and fence-sitting Democrats, to let them know they want a clean energy, climate change bill with real, um, pollution reduction targets.

“All of you can have a huge impact on how this works,” he said. “If people in the grassroots will gin up the emails and gin up the phone calls…to calm political fears that they (undecided politicians) are somehow stepping out and cutting across the currents.”

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