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Tagged : lays-snack-food


Frito Lay goes for 50 percent ‘all natural’ products in 2011; jettisons additives

January 3rd, 2011

My first thought upon hearing on New Year’s Day that Plano-based Frito Lay was going to make half of its inventory “all natural” for 2011, was relief. Maybe this would be a good omen for the new year.

Like most moms with school-aged kids, I’m often in the hunt for a chip that uses a “good” oil, not too much salt and few, if any, artificial ingredients. Much as I like to send fruit, crackers and veggies for side dishes, I confess to including chips every so often in school lunches. Chips provide crunch and when I ask the benchmark question I apply to all school lunch components — would I eat it? — the answer is “yes”.

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