April 13th, 2010
From Green Right Now Reports
It’s official: Running around with that Starbucks paper cup is no longer cool.
The Seattle-based coffee chain today announced that it would reward customers who use their own mug or tumbler with a complimentary cup of joe on April 15.
The promotion is to show that BYOC (Bring Your Own Cup) is really better.
“While our cup has become an integral part of the coffeehouse experience over the years, it has also become an environmental concern,” said Ben Packard, Starbucks vice president of Global Responsibility.
Barbara Kessler
Andrew Winston
Danielle Nierenberg
Anthony Swift
