American businesses consume between one and two pounds of paper per employee every day.
That’s because in many workplaces printed forms remain the norm.
Tags: · Nitro, paper conservation, paper waste, public attitudes about paper, saving paper, survey
The 2009 Big Book - Collector's item?
Green Right Now Reports
If anything makes as big a thud on your doorstep as the Yellow Pages books, it has been the JC Penney semi-annual “Big Book.”
But the retailer has decided that that thud has outlived its impressiveness and is taking a heavy toll on marketing costs and forests, announcing today that it will no long print the giant catalog. Instead, JC Penney will dedicate its resources to specialty catalogs and online services.
Explained the press release: “The discontinuation of “big book” catalogs aligns with JC Penney’s ongoing commitment to promote the sustainability of forests and other natural resources, and builds upon its legacy of operating in an ethical and socially responsible manner.”
Tags: · Big Book, Catalogs, corporate consumption, forest conservation, J.C. Penney, marketing, Paper reduction, saving paper, sustainable practices
Barbara Kessler
Andrew Winston
Danielle Nierenberg
Anthony Swift