February 17th, 2010
From Green Right Now Reports
Philadelphia wants to rally its residents and stoke the spirit of friendly competition among neighborhoods to green up their streets. The RetroFIT PHILLY “Coolest Block” contest, announced today at City, will encourage residents to update their energy-hungry black rooftops.
“Our Greenworks Philadelphia goal is to retrofit 15 percent of the city’s row home roofs, and the ‘Coolest Block’ contest is jumpstarting this effort,” Philadelphia Mayor Michael A. Nutter said in a statement.
Organized under the auspices of The Energy Coordinating Agency of Philadelphia (ECA) and the City of Philadelphia, with product and technology contributions from The Dow Chemical Company and the financial support from The Dow Chemical Company Foundation, the contest invites row home owners to enter to win energy-saving cool roof, air sealing and insulation upgrades for their entire block.