September 3rd, 2009 · No Comments

By Ashley Phillips
Green Right Now

Once, long ago, a winemaker promised to sell no wine before its time. Now, a different company is promising to sell no wine (one label of wine anyway) without helping humans atone for past crimes.

The rhyme may not be as good, but the thought is more altruistic.

Trinity Oaks, a wine brand in the portfolio of Trinchero Family Estates, is pouring itself into this project by partnering up with Trees for the Future, an organization that plants trees around the world, promising that for every bottle of wine consumers purchase, they’ll plant one tree.

The California company also is diverting money usually spent on printed marketing material toward environmental causes, to combat global warming.

“The tree planting campaign, in collaboration with the nonprofit organization Trees for the Future,
helps restore tree cover to tropical landscapes throughout Africa, Asia and Latin America,” said Juliana French-Arnold, public relations specialist for Trinchero Family Estates.

“The purpose of our work is to improve people’s livelihoods in developing countries through helping them restore health to their land, increase their food security, and improving their ability to generate income. This is all possible primarily through planting multi-purpose, beneficial trees in gardens and fields, and on degraded lands. Furthermore–though this was not how we began planting trees twenty years ago, it is of increasing importance presently–planting trees is also the best way we have available to remove carbon dioxide from our atmosphere thereby helping to reduce pressures from climate change,” said Gabriel Buttram with Trees for the Future.

“For instance, if Trinity Oaks plants one million trees with us over the course of a year in the tropics they would sequester around 25,000 tons of CO2 each year,” at the beginning of the campaign, Buttram said.

There is no limit to the amount of trees the company will plant. To date, the One Bottle One Tree program has planted more than 1.8 million trees. The campaign that began in the summer of 2008 will run until next summer.

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