August 30th, 2011
Back to school! Although it may feel like the heat wave will never end, autumn has officially begun for parents of school-age children. A new academic year is full of high hopes and fresh possibilities – the perfect time to begin or recharge a green team on your child’s school campus.
I’ve done plenty of green team development inside corporations with my consulting company EarthPeople, but schools are a different animal. In some respects the difference is a good thing. Companies may be motivated to go green in order to save money on energy or enhance brand value among socially-conscious consumers. While the “business case” is a valid reason to implement a sustainability strategy, it doesn’t compare with protecting the health and wellbeing of children – the primary motivator for greening our schools.