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IKEA treats workers to a new (bike) ride for Christmas

December 7th, 2010

From Green Right Now Reports

IKEA’s American employees are getting an early Christmas present. The Sweden-based home furnishings company is providing a new all-terrain bicycle to each of about 12,400 employees at its 37 U.S. stores.

About 12,400 IKEA U.S. workers are receiving new bicycles this holiday season. Photo: IKE

“It’s been a good year for IKEA, so what better way to celebrate our success than to thank our IKEA co-workers who made this happen,” said Mike Ward, IKEA U.S. President. “This is our way of saying ‘Thanks IKEA co-workers for being strongly committed to working together.’ We hope this bike will be taken in the spirit of the season while supporting a healthy lifestyle and everyday sustainable transport.”

In explaining the choice, IKEA offered the following regarding health benefits:

  • “Bicycling is an excellent cardio-vascular exercise, which promotes heart health. Just like in any other aerobic workout, bicycling makes your heart pump harder. Also blood circulation increases and eventually, your resting heart rate will decrease.” (Helium.com; Benefits of Bicycling by Erich Rosenberger M.D.)
  • “On average, commuting 10 miles a day by bike in 30 minutes, instead of driving a car burns 110,250 calories (keeping off 30 pounds of fat each year).” (Sources: Bicycle Coalition of Greater Philadelphia, RailstoTrails.org, Fitsugar.com, Adultbicycling.com)
  • “Cycling just 20 miles a week can help reduce the risk of coronary heart disease by 50%.” (Sources: Bicycle Coalition of Greater Philadelphia, RailstoTrails.org, Fitsugar.com, Adultbicycling.com)
  • “Countries with the highest levels of cycling and walking generally have the lowest obesity rates.” (Bicycle Coalition of Greater Philadelphia)

In terms of sustainable living, the company cited these incentives:

  • “A short, four mile round trip by a bike keeps about 15 pounds of pollutants out of the air we breathe.” (WorldWatch Institute, www.bicyclinginfo.org)
  • “In one year, riding a bike versus owning and driving a car will save an individual $8,000 in gasoline and general car maintenance and insurance costs.” (Bicycle Coalition of Greater Philadelphia)

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