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Tagged : corporate-consumption


JC Penney dumps big book, saving money and forests

November 19th, 2009

The 2009 Big Book - Collector's item?

The 2009 Big Book - Collector's item?

Green Right Now Reports

If anything makes as big a thud on your doorstep as the Yellow Pages books, it has been the JC Penney semi-annual “Big Book.”

But the retailer has decided that that thud has outlived its impressiveness and is taking a heavy toll on marketing costs and forests, announcing today that it will no long print the giant catalog. Instead, JC Penney will dedicate its resources to specialty catalogs and online services.

Explained the press release: “The discontinuation of “big book” catalogs aligns with JC Penney’s ongoing commitment to promote the sustainability of forests and other natural resources, and builds upon its legacy of operating in an ethical and socially responsible manner.”

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