December 8th, 2009
From Green Right Now Reports
Anyone who has ever attended a rock concert knows what an un-green scene is often left when the music stops: litter, bottles or other containers and various other items left strewn about. Now concert promoter Live Nation and Houston-based Waste Management, Inc., are launching a Recycling Rocks campaign to promote and encourage recycling to millions of live music fans across the United States.
The two companies announced a multi-year agreement encompassing Live Nation’s venues, concerts, tickets and online platform. Under the agreement, Waste Management becomes the official waste services and recycling sponsor of 66 Live Nation venues across the country. Waste Management will provide waste assessments to help minimize waste and promote recycling at all Live Nation venues, including concessions and backstage areas. Waste Management said it anticipates developing more recycling and waste diversion programs for Live Nation throughout the course of their collaboration.