November 17th, 2010

Like many farmers of their time, the Lundberg family experimented with new pesticides being hailed in the mid-20^th Century as the wave of the future, the way to increase yields and tame food production.

Once, University of California at Davis researchers persuaded Wendell Lundberg and his three brothers to try a new strong new chemical on a field of rice. It proved so powerful, the crop was dead in a day.

That experience made a lasting impression, and was one of many that caused the Lundbergs to increasingly veer away from the chemical trend and return instead to their roots.

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July 23rd, 2009

By Barbara Kessler
Green Right Now

I always wonder when grocery shopping, where is all this organic food coming from? The stores are trumpeting the number of organic produce items they offer. Consumers are demanding more organic options. Yet the whole industrial-ag system has been oriented to conventional, chemical farming for decades. How can farmers keep up? It takes three years to convert land to certified organic production — and there are uncertainties in the market.

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