Texas A&M and UT-Austin hope to electrify school support with branded energy plans

Texas A&M has created a lot of engineers and even more football fans. Now the school’s athletic department and licensing agents will be innovating in the energy field by creating Aggie Energy, a school-branded electricity service available in Texas, where most residents can choose their own power providers.

Can the Longhorns be far behind? In fact, they’re not. The University of Texas at Austin, an even bigger football powerhouse, has just announced that it too will be getting into the energy business with a similar plan. The proceeds of both programs will benefit the schools’ athletic programs, as well as academics and sustainability initiatives. (The Aggies say they’ll fund scholarships for Corps of Cadets. UT calls out sustainability initiatives in its announcement.)