eBay Does A “World Of Good”

By Barbara Kessler

eBay announced this week that it will pave the way for eco-conscious consumers with a new marketplace dubbed “WorldofGood.com by eBay”. Designed to help shoppers find green and socially responsible products, the new shopping site will feature items made from recycled materials, organic raw goods and artisan wares produced by people in developing nations.

The partnership between the world’s largest online marketplace and World of Good, Inc., a start-up that aims to bring ethically produced goods to retailers, makes a certain sense.