Travelocity guiding tourists to greener destinations

By Barbara Kessler
Green Right Now

The multi-edged issues facing the travel industry as it moves toward becoming more green are not hard to envision. First, there’s that sticky matter of getting there – by jet? by car?

There’s a certain built-in, un-green aspect at the core of tourism.

But that said, there are many ways travelers can be less consumptive and more supportive of eco-friendly practices. They can stay at conservation-minded hotels; places that don’t wash your sheets automatically every day; that serve local food and arrange low-impact tours for guests.

Online travel company Travelocity has taken its first steps toward helping consumers find and patronize greener destinations by launching an eco-friendly directory. The Green Directory aims to help travelers sort the green from the “green washed,” and so far features more than 200 hotels and resorts many of which already claim to be carbon neutral, according to the company.