I am cheering for Cheerios today, with the Jan. 2 announcement that General Mills will make its iconic cereal without GMO ingredients.This is a landmark decision that shows consumer dissatisfaction with a product can sway corporate giants. But how hard was it for GM to get the GMOs out of its Os?
California’s ballot measure Proposition 37, which would have required labeling of genetically modified foods, a precursor to probable labeling across the U.S., failed narrowly in Tuesday’s election.
The first major ballot-box test in the U.S. for labeling GMO foods was killed by a tidal wave of opposition spending by giant biotech firms and pesticide makers and multi-national food corporations, advocates of labeling said.
Graphic artist Rosemary Pant sent over her take on the California Right to Know campaign last week, and I’m posting a portion of it below.
Ms. Pant described herself as a person who “knew little to nothing” about Prop. 37, the campaign to label genetically modified foods.