I am cheering for Cheerios today, with the Jan. 2 announcement that General Mills will make its iconic cereal without GMO ingredients.This is a landmark decision that shows consumer dissatisfaction with a product can sway corporate giants. But how hard was it for GM to get the GMOs out of its Os?
When polled, the vast majority of Americans favor requiring food companies to label genetically modified foods. Yet the public has been thwarted on this front, leaving the world’s largest democracy to stand alone among advanced (and emerging) nations in keeping consumers in the dark about GMOs. What happened to transparency and consumer choice in America? Let’s take a look.
On Nov. 6, California voters will say yea or nay to Proposition 37, which would require labeling for genetically modified or GM foods.
The issue, which became a ballot initiative after getting nearly a million petition signatures this past spring, appears to have wide popular support, according to polls. But it faces stiff opposition from pesticide makers like Monsanto, food companies, and dozens of California agricultural operations and business groups. Led by Monsanto, the opposition has collectively spent more than $34 million in advertising and public relations efforts opposing Prop. 37.