Poll says green consumers sticking with enviro-minded purchasing

By Barbara Kessler
Green Right Now

The economy is in the tank. But green consumers haven’t tossed in their organic cotton towels.

A survey out today reports that 34 percent of Americans say they are more likely to buy environmentally responsible products today than they were a year ago. Another 44 percent say their environmental shopping habits have not changed as a result of the economy.

The Cone Consumer Environmental Survey concludes that Americans interest in preserving the environment is not getting washed away by economic worries.

Among the other findings:

  • 35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn

    Clinging to green products

    By Barbara Kessler
    Green Right Now

    This just in from the inaugural Greenwashing Forum in Portland: Four out of five people say they’re still buying green products, even in the midst of the U.S. recession, according to a new opinion poll.

    And they thought we were clinging to our guns and religion out here in the hinterlands!

    The study, commissioned by Green Seal, a green certifier, and EnviroMedia Social Marketing, which founded the Greenwashing Index, looked at opinions and green behaviors.

    It found that:

    • About 50 percent of the 1,000 people survey say they are buying just as many green products now as before the economic downturn

      Buying green? Yes, we will

      By Barbara Kessler
      Green Right Now

      With the economy skydiving into never-never land, many analysts have been wondering whether consumers will continue to buy green products, which sometimes cost more or can be harder to find.

      At least one report, published this month by the Boston Consulting Group, indicates that consumers will continue to seek out green products, despite the economy.

      The BCG report, based on interviews with 9,000 consumers in North America, Europe, China, and Japan and other research, found that consumers bought more green goods in 2008 than they did in 2007 and that many “consumers greatly value the direct benefits that green products offer, such as superior freshness and taste, the promise of safety and health, and savings on energy costs.”