Clinging to green products

By Barbara Kessler
Green Right Now

This just in from the inaugural Greenwashing Forum in Portland: Four out of five people say they’re still buying green products, even in the midst of the U.S. recession, according to a new opinion poll.

And they thought we were clinging to our guns and religion out here in the hinterlands!

The study, commissioned by Green Seal, a green certifier, and EnviroMedia Social Marketing, which founded the Greenwashing Index, looked at opinions and green behaviors.

It found that:

  • About 50 percent of the 1,000 people survey say they are buying just as many green products now as before the economic downturn
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