Wipe that smirk off your face Millennial, your parents are greener!

You know those righteous 20-somethings you see on the news inveighing about how they’ve got the Earth on their shoulders and have to pick up the pieces of their wanton, consumerist elders? They do have a burden unlike any previous generation. God help ’em. But here’s a little secret, they’re no greener than those elders, in fact, the Boomers out-green their kids in significant ways, according to a new survey by DDB.

KFC launches reusable container; here’s hoping it’s reused

Fried chicken mega-chain KFC has swallowed its share of criticism recently. The introduction of its artery-challenging “double down” bun-less sandwich this year left health experts slack-jawed. Some customers gobbled it up, but few argued that this “sandwich” of two deep-fried chicken patties stuck together with cheese and bacon would help anyone with their body mass index.

Next KFC came in for criticism of its unsustainably sourced paper buckets. The Dogwood Alliance attacked the fast food chain for using paper that was not certified by the Forest Stewardship Council (FSC), widely used by Walmart and others to verify its paper and wood products are coming from well-managed forests. (KFC uses a different certifier, which Dogwood claimed was a cover for bad practices.)
KFC may be trying to turn its image around with a series of packaging changes.

Label-reading, it could lead to other compulsions…

By Barbara Kessler
Green Right Now

Like so many environmentally aware, or environmentally “sensitive”, people, I am an inveterate label reader. I know the sugar and fiber content of an array of packaged foods, from Frosted Mini-Wheats (the high fiber somewhat redeems the sugar) to Haagen Daz (good flavor with that sat fat).

As with any addiction, there’s been some collateral damage to family relationships. Only the brave and highly motivated will go grocery shopping with me. And there’s been bleed over. Having read most of the labels, I’m seeking new highs by evaluating the packaging.

This week I was distressed to find that inside my large box of crackers (from Costco) were six more boxes of crackers, each containing the different variety promised on the main container box. I don’t know what I thought would be in there. Not a jumble of crackers. But it sure seemed like some sort of paper band could have held all these boxes together, instead of the extra outer box.