Tag: Recycle & Reuse

Happy Earth Day 2013 . . . Americans are turning activist

I remember 2007, when we started this website. People were tip-toeing toward greener behaviors. Activists were writing kids’ books explaining the greenhouse effect and urging tots to turn off the faucet while brushing their teeth. Scholars had assembled tomes, politely pointing out that we’d be running out of oil pretty soon. How things have changed on this Earth Day 2013…

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Wipe that smirk off your face Millennial, your parents are greener!

You know those righteous 20-somethings you see on the news inveighing about how they’ve got the Earth on their shoulders and have to pick up the pieces of their wanton, consumerist elders? They do have a burden unlike any previous generation. God help ’em. But here’s a little secret, they’re no greener than those elders, in fact, the Boomers out-green their kids in significant ways, according to a new survey by DDB.

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Meet six determined, courageous environmentalists honored for making a difference

Can one person make a difference? Each Goldman Environmental Prize recipient has. But it wasn’t easy. These grassroots environmentalists faced down pollution, mining and drilling interests, entrenched officials and even assassination their efforts to save and restore natural lands, stop air pollution and encourage recycling. Read on for inspiration…

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Prang Art Markers unveils a take-back program in response to kids frustrated with Crayola’s lack of recycling

When last we left them, the kids of Sun Valley Elementary in San Rafael, Calif., had petitioned Crayola to take back their used markers.

It just got really easy to decide which art markers are the greenest.

It was a straightforward ask by people in the single-digit age range who’d noticed that other companies were taking back goods and probably also that their parents were slinging recyclables to the curb every week. So they spoke candidly to Crayola about the corporation’s markers, which they worried end up in the land fill after they are used.

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Kids to Crayola: Help us recycle plastic markers!

Elementary school kids in San Rafael, Calif., are asking Crayola to initiate a recycling program for the millions of markers the company produces every year.
The children, who participate in a green group called Kids That Care, decided to petition Crayola through Change.org after realizing that many plastic products, including spent markers, wind up in landfills, said the group’s advisor Land Wilson.

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Go team! Score one for recycling

I’ve heard many wonks say we won’t be on track with a new energy economy in this country until we get competitive about it. Not just with other countries, but with each other.

We Americans, the theory goes, need to aim to be the best conservator of natural resources on our block instead of the biggest collectors of plasma TV screens.
Symbols of wealth and even excess carry great allure in this country, and so this will obviously require significant shifting and re-prioritizing.

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Don’t trash talk San Francisco; the city beats everyone at waste diversion

San Francisco knows how to not waste an opportunity. In case you missed the news, the Golden Gate city recently surpassed it’s goal of diverting 75 percent of its trash from the landfill by 2010. It’s already at 77 percent trash diversion by the city’s last estimation.

The side of a Recology truck makes the point that "Recycling changes everything." In San Francisco, it has dramatically changed how much trash goes to waste. (Photo: Recology)


That very likely makes San Francisco the continuing leader among U.S. cities for trash diversion. San Jose, Fresno, Long Beach, New York City and Portland are close behind. According to an independent ranking, those cities were all diverting at least 60 percent of their waste in late 2007. San Francisco led the pack back then at 67 percent diversion.

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