RecycleBank: offering retail “credits” to recyclers

By Catherine Colbert

“It pays to be green” is one of RecycleBank’s mantras. And that’s what the cutting-edge company, based in New York City, is all about: Paying people to be green, at least when it comes to recycling.

While most people who recycle are already self-motivated to participate, RecycleBank gives them an extra incentive in the form of Reward Points redeemable through local and national partners, such as Petco, IKEA, Staples and other retailers.

Customers can take advantage of this financial pat on the back whether they’re homeowners who recycle curbside or students who recycle through a RecycleBank Kiosk.

“We believe everyone can recycle and everyone should be rewarded for it,” says Lisa Pomerantz, director of marketing. “RecycleBank is founded on the belief that environmental solutions create economic opportunities. With that in mind, our goal is to increase recycling, reduce landfill needs, cut disposal costs, and build local economies.”

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