Buying green? Yes, we will

By Barbara Kessler
Green Right Now

With the economy skydiving into never-never land, many analysts have been wondering whether consumers will continue to buy green products, which sometimes cost more or can be harder to find.

At least one report, published this month by the Boston Consulting Group, indicates that consumers will continue to seek out green products, despite the economy.

The BCG report, based on interviews with 9,000 consumers in North America, Europe, China, and Japan and other research, found that consumers bought more green goods in 2008 than they did in 2007 and that many “consumers greatly value the direct benefits that green products offer, such as superior freshness and taste, the promise of safety and health, and savings on energy costs.”

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