Travelocity reports that consumers are rating green hotels higher, on average, than their non-green counterparts. When it recently examined the five-smiley face ratings its users apply to review the hotels they’ve stayed at, it found that overall, consumers were smiling more about the hotels listed as green. Consumers gave 83 percent of “non-green” hotels three or more smiley faces, but they gave “a whopping 94 percent of green hotels three smiley faces or more,” according to a Travelocity news release.
By Barbara Kessler
Green Right Now
The multi-edged issues facing the travel industry as it moves toward becoming more green are not hard to envision. First, there’s that sticky matter of getting there – by jet? by car?
There’s a certain built-in, un-green aspect at the core of tourism.
But that said, there are many ways travelers can be less consumptive and more supportive of eco-friendly practices. They can stay at conservation-minded hotels; places that don’t wash your sheets automatically every day; that serve local food and arrange low-impact tours for guests.
Online travel company Travelocity has taken its first steps toward helping consumers find and patronize greener destinations by launching an eco-friendly directory. The Green Directory aims to help travelers sort the green from the “green washed,” and so far features more than 200 hotels and resorts many of which already claim to be carbon neutral, according to the company.