September 30th, 2010
Fried chicken mega-chain KFC has swallowed its share of criticism recently. The introduction of its artery-challenging “double down” bun-less sandwich this year left health experts slack-jawed. Some customers gobbled it up, but few argued that this “sandwich” of two deep-fried chicken patties stuck together with cheese and bacon would help anyone with their body mass index.
Next KFC came in for criticism of its unsustainably sourced paper buckets. The Dogwood Alliance attacked the fast food chain for using paper that was not certified by the Forest Stewardship Council (FSC), widely used by Walmart and others to verify its paper and wood products are coming from well-managed forests. (KFC uses a different certifier, which Dogwood claimed was a cover for bad practices.)
KFC may be trying to turn its image around with a series of packaging changes.