By John DeFore
Honda is shifting gears in its strategy for hybrid cars. Judging from announcements at last week’s Paris Motor Show, the automaker has decided that the hybrids most likely to succeed in the marketplace are models with a standalone hybrid identity — like Toyota’s Prius, which is not available with a conventional gas engine — rather than those, like Honda’s Civic, that are already familiar in all-gasoline incarnations.
So while Chrysler’s new plan will speed up electric vehicle roll-out by building on existing cars, Honda will now focus on “dedicated” hybrid models like the new Insight Hybrid, which it expects to have in showrooms early next year. (Perhaps confusingly, this new car recycles the name of a previous Honda vehicle, a gas/electric hybrid that was discontinued a couple of years ago due to poor sales.)
The five-passenger car will be followed by two other dedicated hybrids — within the next four years, Honda intends to introduce both a compact similar to its Fit and a sports car resembling the CR-Z. The Insight’s fuel efficiency figures are not yet public, pending full EPA review, but company spokespeople have said its performance should be comparable to the existing Civic Hybrid, which gets a combined 42 mpg.
Though no price has yet been mentioned, in a press release the company boasts it will offer the Insight at “a price significantly below hybrids available today” and therefore expects to sell 200,000 cars a year, with half that in North America.
Copyright © 2008 | Distributed by Noofangle Media
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