August 23rd, 2010
Ready to banish the plastic water bottle? You can choose to drink water straight from the tap, which the federal government says is largely safe, or you can filter that tap water for contaminants and chemicals, and to freshen the taste.
If you choose to filter you be joining an apparent migration away from disposable bottled water to more efficient home filtering. The estimated revenue for the water-filter pitcher/carafe market last year was $183 million (excluding Walmart), a 24 percent growth rate since 2005, according to one research group.
There are at least a dozen systems to choose from, starting with market-leader Brita (owned by Clorox), which has dominated the water-filter pitcher market in the U.S. for years, and including number two seller, PUR, and an array of other big and boutique brands. All offer a variety of styles, safeguards, bells and whistles.
Here are the highlights of 12 brands on the market: