WFAA 8 Project Green WFAA.com

First branch banking, then online banking, now for act three: Keeping your green in a vault known for its green.

Two Philadelphia bankers with notable environmental experience have announced the formation of e3bank, believed to be the first green “triple bottom line” bank on the East Coast. Everything from the organization’s infrastructure to its product and service offerings will be built upon “the values of people, planet and prosperity,” say Chairman Sandy Wiggins and President/CEO Frank Baldassarre.Wiggins and Baldassarre said e3bank’s name and guiding principles reflect their approach, measuring success through their contributions to improvements in environmental health and social conditions in addition to financial performance.

A leader in the green building movement, Wiggins is a director and immediate past chair of the Washington, D.C.-based U.S. Green Building Council, and founding chair of the Philadelphia-based Delaware Valley Green Building Council.

Banking executive Baldassarre is director of the Philadelphia Sustainable Business Network and serves on the Advisory Board of the Pennsylvania Green Growth Partnership. e3bank expects to open in the first quarter of 2009 with retail locations in Philadelphia, Pa. and Malvern, Pa., and online.

Chairman Sandy Wiggins and President/CEO Frank Baldassarre