By Harriet Blake

Catalog mailings are nearing full swing now, with mailboxes being deluged by hefty full-color enticements to get that Christmas shopping done by phone.

Obviously, online shopping is more prudent, ecologically speaking. However, at the recent Business of Green Media Conference in Boston, the printing industry showed signs of taking green issues seriously.

Consumers can “take solace” in the fact that many catalogs are recycled and others are certified as coming from sustainable forests, said Beth Reardon, a corporate accounts manager with Appleton Coated, one of more than 30 companies represented at the conference’s Expo.

Appleton Coated, a paper company that sells under the Utopia brand, uses virgin fiber but does not use any fiber bleaching, said Reardon. None of their pulp comes from old-growth timber or rainforests. It’s all 100 percent certified by one or all of the following: the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) or the Canadian Standards Association (CSA).

These certification groups were created as a result of concern for the planet’s forests. They review companies’ practices to assure that they do not use old growth or rainforest timber, or engage in disreputable forestry practices that can lead to habitat loss or the displacement of human residents.

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