January 14th, 2008 · No Comments

Clorox spokesman Dan Staublin says that the company’s new eco-friendly cleaning items, called Greenworks, are made from 99 percent natural plant-based ingredients with bottles that are 100 percent recyclable.

As for Clorox bleach, Staublin says there’s a misconception about the harmfulness of bleach. “Clorox begins and ends with salt and water,” says Staublin. “The end product contains no free chlorine, and it essentially breaks down into salt and water during or quickly after use.”

Environmental experts disagree. Chlorine was listed as a hazardous air pollutant in the 1990 Clean Air Act, and exposure to chlorine in the workplace is regulated by federal standards, states the environmental website, Care2.com. Fumes from cleaners containing high levels of chlorine can affect the lungs, especially when used in small, under-ventilated rooms such as bathrooms.

Still, spokesmen at Burt’s Bees and Clorox believe their merger can work. Clorox will manage Burt’s Bees as a semi-independent organization. The management team at Burt’s Bees, led by CEO John Replogle, will remain in place. “Burt’s Bees has a strong entrepreneurial spirit. We believe in their team.” says Staublin.

Replogle recently commented in The New York Times: “Don’t judge Clorox as much by where they’ve been as much as where they intend to go.”

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