February 2nd, 2009 · No Comments

By Laura Elizabeth May
Green Right Now

Steelers fans are adding a new team color to their list: green.

Reebok is offering the first eco-friendly Super Bowl championship tee in organic cotton.  The shirts are made from organic cotton yarn with hang tags made of recycled materials. The shirts also feature green stitching on the shoulder and inside neck seams to represent the organic material.

The championship shirts are always a best seller and “by incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities,” said John McMahon, Director of Marketing for Reebok Sports licensed Division in a statement.

If you’re not a Steelers fan, but still want green sportswear you are in luck. Reebok will be releasing a new line of eco-friendly NFL licensed apparel later this year. The line will include products made of recycled polyester and 100% organic cotton.

(Psst: Nike offers a few organic items available as well.)

Copyright © 2009 Green Right Now | Distributed by Noofangle Media