March 19th, 2009 · No Comments

From Green Right Now Reports

TruGreen, the largest lawn care services provider in the U.S., announced it is going greener by introducing a new lawn care program that will emphasize organic lawn products.

TruGreen said its “Go greener” service will be tested in 38 markets this spring before rolling out nationally in 2010. However, the company says its new natural, organic products will be immediately available nationwide on request.

While TruGreen is not going to be completely organic, the new “Targeted Lawn Care” suite of services will be more Earth friendly. That shift in company philosophy resulted from customer research and is evidenced by TruGreen dropping the “ChemLawn” branding it had widely used.

In 2008, TruGreen joined the Pesticide Environmental Stewardship Program, an EPA maintained group of businesses committed to reducing the amount of pesticides in the environment. TruGreen executives say the company’s new vision is to develop programs that meet consumer needs for a healthier, sustainable landscape, promote the environmental benefits of lawns and landscapes, and reduce overall use of pesticides.

The company says its Targeted Lawn Care program announced today will include these service options:

• Targeted Lawn Care: a customized lawn inspection at every application with “new, proprietary technology that controls weeds only when and where needed”
• TruPerformance: A fertilizer with Targeted Lawn Care weed control
• TruBlend: A blend of 100 percent natural, organic fertilizer and traditional fertilizer with weed control
• TruNatural: A 100 percent natural, organic fertilizer

“Targeted Lawn Care is a common-sense approach to caring for your lawn. Our programs are designed to be environmentally responsible, and TruGreen’s professionally trained route managers make certain our products stay on lawns and out of our waterways,” Kirk Hurto, Ph.D., TruGreen’s vice president of technical services, said in a statement. “We’re committed to reducing the use of pesticides, and our specialized TLC delivery system helps to ensure this reduction goal while still providing effective results. It’s doing the right thing for the environment – and for our customers.”

TruGreen said the new programs will roll out in 16 states in 2009 before going national in 2010. Here are the pilot markets:

Northwest: Portland; Seattle

Midwest: Merrillville, Ind.; Cedar Rapids, Iowa; Davenport, Iowa; Cary/Elgin, Ill.; West Chicago; Crestwood, Ill.; Hickory Hills, Ill.; Lake Forest, Ill.; Naperville, Ill.; Park Ridge, Ill.; Rockford, Ill.; Wheeling, Ill.; Appleton, Wis.; Madison, Wis.; Milwaukee

Southeast: Savannah, Ga.; Charlotte, N.C.; Fayetteville, N.C.; Greensboro, N.C.; Lake Norman, N.C.; Raleigh, N.C.; Augusta, S.C.; Charleston, S.C.; Columbia, S.C.; Myrtle Beach, S.C.; Newport News, Va.; Roanoke, Va.; Virginia Beach, Va.

Northeast: Hartford, Conn.; Rocky Hill, Conn.; Boston; Springfield, Mass.; Manchester, N.H.; Binghamton, N.Y.; Providence, R.I.; Burlington, Vt.

You can read TruGreen’s product use statement on it web site.

Related video:

• This video from TruGreen introduces the company’s new lawn care program

Advertisement

Post a Job! $25 for 60 days