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Survey reports that majority of young adults are likely to buy green products

March 5th, 2009 · No Comments

Green Right Now Reports:

In the category of almost-not-news, a new poll reports that 18-to 34-year-olds are a few shades greener than their parents and grandparents.

The survey, by EnviroMedia Social Marketing, found that while 51 percent of all Americans believe climate change is caused by human activities, 64 percent of those ages 18 to 34 believe it is a human-induced scourge.

In addition the study found that:

  • 29 percent of all Americans believe that climate change is occurring naturally, making a grand total of 80 percent of the population that’s on board that climate change is happening – either because of human pollution or due to weird confluences of natural events.

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    Clinging to green products

    February 6th, 2009 · No Comments

    By Barbara Kessler
    Green Right Now

    This just in from the inaugural Greenwashing Forum in Portland: Four out of five people say they’re still buying green products, even in the midst of the U.S. recession, according to a new opinion poll.

    And they thought we were clinging to our guns and religion out here in the hinterlands!

    The study, commissioned by Green Seal, a green certifier, and EnviroMedia Social Marketing, which founded the Greenwashing Index, looked at opinions and green behaviors.

    It found that:

    • About 50 percent of the 1,000 people survey say they are buying just as many green products now as before the economic downturn

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