From Green Right Now Reports
TruGreen, the largest lawn care services provider in the U.S., announced it going greener by introducing a new lawn care program that includes organic lawn products.
TruGreen said its “Go greener” service will be tested in 38 markets this spring before rolling out nationally in 2010. However, the company says its new natural, organic products will be immediately available nationwide on request.
While TruGreen is not going to be completely organic, the new “Targeted Lawn Care” suite of services will be more Earth friendly. That shift in company philosophy resulted from customer research and is evidenced by TruGreen dropping the “ChemLawn” branding it had widely used.
