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Human nature, moral imperatives and vegan shoes

August 14th, 2009 · No Comments

By Barbara Kessler
Green Right Now

Could all of our efforts to become green — our rehabbing of buildings, spurning of plastic bags and buying of new hybrids — turn out to be mere tinkerings in the tool shed as the whole grand project collapses around us?

That seems to be the point up for consideration these days. That this whole Save-the-Earth thing might be bigger than a green fashion trend or an overhaul of the auto industry. It might require more drastic action than turning down our newly installed programmable thermostats.

Recently, the New York Times ran a blog item about a study showing that having babies is one of the non-greenest things you can do, especially if you’re a Westerner and your baby is destined to be a giant among world consumers. This is sort of a “duh”. But the University of Oregon scientists quantified the impact, concluding that an American child would have seven times the impact of a Chinese-born kiddo.

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Clinging to green products

February 6th, 2009 · No Comments

By Barbara Kessler
Green Right Now

This just in from the inaugural Greenwashing Forum in Portland: Four out of five people say they’re still buying green products, even in the midst of the U.S. recession, according to a new opinion poll.

And they thought we were clinging to our guns and religion out here in the hinterlands!

The study, commissioned by Green Seal, a green certifier, and EnviroMedia Social Marketing, which founded the Greenwashing Index, looked at opinions and green behaviors.

It found that:

  • About 50 percent of the 1,000 people survey say they are buying just as many green products now as before the economic downturn

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