From Green Right Now Reports
San Francisco residents are more likely to go for a green vehicle than drivers in other cities, according to new research from Nielsen. The Nielsen Claritas’ PRIZM Market Potential Report found that households in San Francisco are 60 percent more likely to buy a green vehicle than the average U.S. home.
Washington D.C. was second (44 percent more likely) and New York City finished third (31 percent more likely).
The research looked at the national ownership rates of high-mileage vehicles including the Honda Fit, Toyota Prius, Toyota Yaris and Mini Cooper. Using auto registration data from RL Polk and Nielsen’s PRIZM segmentation, the percentage of each segment owning these vehicles was calculated. Individual market potential then was calculated based upon the segment composition of each market.
