April 3rd, 2009
By Tim Sanders
Saving the World at Work
Basketball is going from orange to green.
This week, led by all-star Steve Nash, NBA is having it’s first green week. To honor this, league officials have conducted what I call “the green re-imagine” exercise. Re-imagine your entire business operation as if green were the law OR the defining element of quality in the eyes of your customer.
They approached it with Reduce (Energy, waste), Reuse, Replace (organic shirts) and Recycle (using recycled materials for shoes).
While the NBA may not move the global needle, through their influence, it will make a difference. I’ve learned the eco-compassion can be contagious — so what are you doing to get the word out front and center?
Read more from Tim at SandersSays and at the Saving the World at Work site.
